This BCA Quick Tip focuses on who to target when setting up Facebooks ads. Our Digital Marketing Specialist, Reiah Cruz, takes us through a series of considerations that will help
In this Webinar, Bryce and Matthew discuss the benefits of digital and direct mail testing in fundraising. They talk about the latest trends and strategies for optimizing fundraising efforts, including
In this webinar Bryce and Jason talk about several ways you can up your digital fundraising game. They discuss how to help your year-end digital campaign stand out through emails,
What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something to discover which version performs best for your audience
In this webinar Bryce and Jason discuss how you can make small changes to your donation page and see significant improvement in response. Some of the topics they cover are:
A key element in any robust digital marketing strategy is social media, and Facebook Ads in particular. In 2019, ad impressions went up 33% according to HootSuite, which means that
Maximize your social reach with a high-functioning Facebook Business Manager account. We’ll give you the step-by-step to get everything set up and working smoothly…
Google Analytics is a free web analytics tool from Google that helps you better understand how your website is performing. You can evaluate several aspects of your website including where
As you make your list and check it twice, have you prepped your year-end emails? A year-end email series allows your supporters a final opportunity to make one last gift
When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team
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