What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something, in this example it’s email marketing, to discover which
As you make your list and check it twice, have you prepped your year-end emails? A year-end email series allows your supporters a final opportunity to make one last gift
When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team
#GivingTuesday is right around the corner! This year it falls on December 3, 2019 – are you ready? There’s much that goes into this one-day giving event including all the
I’m sure this happens to you all the time: You’re minding your own business online and are suddenly inundated with the same ad from website to website – an ad
How many times have you been almost ready to send your perfectly crafted email, but you’re stumped on the subject line? The subject line can make or break your success
Google Ad Grant is a great, free resource available to all nonprofits. When it’s working correctly, it can significantly increase traffic to your website. More traffic means more exposure for
There’s a good chance your organization has some pretty aggressive year-end fundraising goals. And while things are going well, December 31 is looming large and there’s still a ways to
You’ve done a great job building the best website and a blog full of useful information about your organization. You’re sending regular emails to your constituents about your mission. You’re
