Resource Center

Enjoy Our White Papers, Case Studies, and General Thoughts


It’s Take Your Dog to Work Day!

Jun 22, 2018

What better way to celebrate “Take Your Dog to Work Day” than to let your dog do all the work?!

White Paper

The Future of Direct Response

Jun 14, 2018

As the philanthropic landscape evolves, many people assume direct mail is a thing of the past. That couldn’t be further from the truth . . .


Mother's Day

May 10, 2018

This Mother’s Day, I find myself reflecting on the countless sacrifices moms make every day. We all want the best for our children and would do anything to ensure their futures are bright.


What We’ve Learned in 20 Years

Jan 25, 2018

For the past 20 years, Brad Cecil & Associates has worked hard to help nonprofit organizations make a difference in the world.


$55 Million Capital Campaign Goal Exceeded

Jan 24, 2018

We're so proud to have worked alongside the incredible volunteers and staff of the North Texas Food Bank as its campaign counsel for this historic $55 million campaign.


National Veterans Day and National Philanthropy Day Juxtaposed

Nov 10, 2017

Today is National Veterans Day — a day to honor, celebrate and consider the great sacrifice of our Nation’s veterans. Next Wednesday is National Philanthropy Day


The Power of the Story

Apr 24, 2017

Stories are necessary for nonprofits to form relationships with the donor. They create an emotional connection between the client and the donor while bonding the donor to the organization.

White Paper

Major Donor Development: 101

Mar 11, 2017

Major donor development is absolutely essential to the present and future health of any nonprofit organization, and whether you have a thriving major gifts program or are just getting started

White Paper

Direct Mail Principles: 101

Mar 11, 2017

When it comes to communicating with donors – both current and prospective – it’s hard to know the best course of action to take to produce sustainable results.