Several times a year, the US Postal budget is revised by the Postal Regulatory Commission with help from the Federal Government. In recent years, the majority of these meetings have
Introduction There are many factors in how and why your donors behave the way they do. For example, you may have noticed a decline in donations one quarter and over-performance
What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something to discover which version performs best for your audience
A key element in any robust digital marketing strategy is social media, and Facebook Ads in particular. In 2019, ad impressions went up 33% according to HootSuite, which means that
The pandemic has made it difficult to gather impact stories, but not impossible. Here are some best practices for collecting stories in this important time.
Maximize your social reach with a high-functioning Facebook Business Manager account. We’ll give you the step-by-step to get everything set up and working smoothly…
As we’ve been discussing over the last couple of weeks, Donor-Advised Funds (DAFs) are a powerhouse of potential support (to the tune of $120 billion) that are already designated for
Google Analytics is a free web analytics tool from Google that helps you better understand how your website is performing. You can evaluate several aspects of your website including where
Last week, I shared with you the basics of Donor-Advised Funds, a highly debated giving vehicle with more than $120 billion in giving potential. The difficulty many fundraisers experience in
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