Current psychology research suggests that the average human needs to see the same image five to seven times to remember it. That’s a lot! What that means for our work in a fundraising campaign is designing touchpoints that visually speak to donors in a consistent and concise manner.
So, how do we create a consistent visual language to work from?
Our recent Quarterly Meeting was more than a planning session, it was a meaningful investment in our partners and in one another. Over three days, our team came together to
Like any relationship, your organization’s connection with supporters is a two-way street. To a donor, this relationship is personal—whether it happens through emails, appeals, newsletters, events, volunteer shifts or anything
Why the Human Voice Still Matters With a new year underway, conversations about AI, automation and efficiency are everywhere. And yes — AI can write fast. It can write clean.
Several times a year, the US Postal budget is revised by the Postal Regulatory Commission with help from the Federal Government. In recent years, the majority of these meetings have
Introduction There are many factors in how and why your donors behave the way they do. For example, you may have noticed a decline in donations one quarter and over-performance
What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something to discover which version performs best for your audience
A key element in any robust digital marketing strategy is social media, and Facebook Ads in particular. In 2019, ad impressions went up 33% according to HootSuite, which means that
The pandemic has made it difficult to gather impact stories, but not impossible. Here are some best practices for collecting stories in this important time.