Your email list is the biggest driver of online giving. Our highly experienced digital team develops eAppeals, eNewsletters and drip-style campaigns like digital welcome series that motivate your donors to give. Plus we capture new donors through innovative email acquisition strategies. Through desktop and mobile optimization, continual testing and advanced data analytics, our email strategies are tailored specifically to what motivates your audience.
Acquiring and cultivating new donors through every channel is key to a nonprofit organization’s growth and stability. With so many organizations competing in the digital space, we’ll help you cut through the clutter and capture new donors using cutting edge email, social media and other digital strategies that will allow you to stay ahead of the competition.
Our digital marketing experts can make sure your organization is visible to the broadest audience possible. As an official Google Partner (earned by our SEM skills), we will deploy search engine marketing strategies that will drive traffic to your organization – and then help you convert visitors to donors. Through Google and other search engine advertising, Search Engine Optimization (SEO), Google Tag management, Google Ad Grants, data analytics and more, we’ll make sure you are seen!
Social Media provides immense opportunities to take your fundraising program to the next level. Our social media specialists are highly experienced strategists, buyers, and, most importantly, innovators. Social Media is constantly evolving. Let us help you become nimble to ensure you stay ahead of the curve. We are experts in everything from general social media management, including Facebook, Instagram, Twitter and LinkedIn, to deploying innovative strategies for name acquisition, donor conversion and all things in between.
Using advanced ad buying and placement strategies, IP matching, retargeting and location (geo-targeting) strategies, we’ll make sure you are increasing your visibility, lifting your direct mail response and acquiring new names and donors, all while being highly efficient with how and when you spend your advertising budget.
Based on our research, most of our clients’ website audiences are there to support the work you are doing – looking for ways to donate, volunteer or just find out more about you. We’re missing huge opportunities if we aren’t capturing these future donors. We’ll help you build and/or improve your website and online donation process to make sure you are maximizing your acquisition capabilities.
Actively engage your most loyal supporters to fundraise on your behalf. We can help you setup a peer-to-peer platform and execute strategies to activate your network. Doing so not only increases your fundraising reach, but also helps your donor base feel a part of the work you’re doing through active participation in your mission.