Embedded in BCA’s culture is a commitment to regularly and rigorously reviewing strategies and the creative elements of our endeavors. This case study highlights how this discipline helped to revitalize donor engagement to produce meaningful improvements across several key metrics.
We understand that donor engagement begins long before someone writes a check or clicks “donate.” This case study demonstrates how our data-driven approach and the insights gained from thoughtful analysis can deliver value to organizations and guide strategic investment.
All digital programs need refinement and optimization over time. In this BCA Quick Tip, one of our Digital Marketing Specialists, Shane Mullin, highlights how to develop a firm foundation for
When Tarrant Area Food Bank (TAFB) set out to expand its services into a new area, they knew it would take more than a compelling mission to make an impact.
We partner with nonprofits to build innovative strategies that amplify donor engagement and maximize fundraising outcomes. This case study highlights how our integrated approach to email campaigns and Facebook ads drove significant revenue growth during a summer fundraising initiative.
This case study explores how changes to the layout of a donation page—including repositioning credit card fields and reformatting the gift array—drove a dramatic increase in conversions and revenue.
We understand that donor engagement begins long before someone clicks “donate.” This case study demonstrates how our data-driven approach and strategic messaging framework can transform a simple donation page into a powerful tool for inspiring generosity.
Data-driven insights can be leveraged to refine campaign strategies and maximize donor engagement. This case study demonstrates how restructuring email design—focusing on hyperlinked text rather than clickable images—led to higher click-through rates and a significant increase in recurring gifts during a targeted campaign.
Our commitment to designing seamless donor experiences maximizes engagement and revenue. In this case, we tested the impact of simplifying the donation form’s gift array by reducing the number of options, ultimately driving higher average gifts and offering key insights into donor behavior.
At Brad Cecil & Associates, we explore innovative strategies to optimize digital fundraising campaigns. This case study highlights how introducing a lightbox pop-up on the homepage during a Summer Hunger campaign generated significant revenue and outperformed previous digital efforts.