22% Boost
in revenue per visitor
45% Higher
average gift
At Brad Cecil & Associates, we understand that donor engagement begins long before someone clicks “donate.” This case study demonstrates how our data-driven approach and strategic messaging framework can transform a simple donation page into a powerful tool for inspiring generosity.
One of our nonprofit partners wanted to ensure their donation page not only captured contributions but also reinforced the value of their mission. With donors arriving from thoughtfully crafted emails and ads, the donation page needed to sustain the emotional and rational connection that led them there.
Leveraging our expertise in creating seamless donor experiences, we tested a targeted strategy: integrating the campaign’s value proposition directly into the donation page copy. This approach ensured consistency in messaging, strengthened donor trust, and emphasized the impact of their gift at a crucial decision-making moment.
What we did:
The hyperlinked text allowed for a more direct approach, eliminating distractions and ensuring the recurring giving ask remained central to the donor’s experience. The design aligned with best practices for digital campaigns, emphasizing clarity and accessibility to reduce barriers to engagement.
Our strategy revealed significant potential for increased donor engagement:
While the sample size did not meet statistical significance, the results highlight the potential of a donor-first approach, a hallmark of BCA’s methodology.
At BCA, we don’t just create campaigns; we build frameworks for donor trust and generosity. By unifying messaging across channels and focusing on the donor’s experience, we help our partners achieve measurable results while deepening donor relationships.
This case reflects how our team integrates creativity, data, and decades of experience to deliver tailored solutions for nonprofit success. From strategy development to execution, we partner with you to meet—and exceed—your fundraising goals.
Ready to transform your donor experience? Let’s start a conversation. Contact Brad Cecil & Associates today.
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