69.3% Increase
in revenue
At Brad Cecil & Associates, we partner with nonprofits to build innovative strategies that amplify donor engagement and maximize fundraising outcomes. This case study highlights how our integrated approach to email campaigns and Facebook ads drove significant revenue growth during a summer fundraising initiative.
Summer campaigns often face a dual challenge: maintaining donor interest during a quieter giving season and ensuring messaging resonates deeply enough to inspire action. We wanted to explore whether combining a nonprofit partner’s email campaign with Facebook ads could reinforce their messaging and generate a meaningful lift in donations.
Using our proven multichannel framework, we designed a controlled experiment to test the impact of Facebook ads:
Our ads focused on consistent messaging, visually aligning with the email campaign while emphasizing urgency and donor impact. By keeping the donor at the center, we ensured every interaction built trust and reinforced their decision to give.
The experiment delivered impactful results:
This campaign reflects the essence of our work at BCA—bridging strategy with execution to deliver measurable, scalable results. We don’t just add channels; we integrate them, creating a cohesive donor journey that inspires generosity and builds lasting relationships.
At BCA, we bring expertise, creativity, and a donor-first focus to every campaign. Ready to elevate your fundraising results? Let’s work together to create a strategy that drives measurable impact. Contact Brad Cecil & Associates today.
This case demonstrates the effectiveness of lightbox pop-ups in driving digital fundraising success. Whether you’re exploring new digital approaches or enhancing your current campaigns, BCA is here to help you achieve measurable results.
Let’s build your next breakthrough — contact Brad Cecil & Associates today.
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