86% Growth
in revenue
At Brad Cecil & Associates, we are dedicated to designing donor experiences that deliver measurable results. This case study explores how changes to the layout of a donation page—including repositioning credit card fields and reformatting the gift array—drove a dramatic increase in conversions and revenue.
A donation page can make or break a donor’s decision to give. For this campaign, we identified areas where the page design introduced unnecessary friction, contributing to a lower-than-expected conversion rate. Our hypothesis was that reorganizing the page layout would make the giving process more intuitive and increase completed donations.
We redesigned the donation page to streamline the donor experience, testing the impact of these changes through an A/B experiment:
This design was carefully crafted to reduce distractions, improve usability, and guide donors toward completing their gifts efficiently.
This design was carefully crafted to reduce distractions, improve usability, and guide donors toward completing their gifts efficiently.
These results demonstrate how targeted design adjustments can meaningfully enhance donor engagement and financial outcomes.
This case shows how even small design adjustments can have a profound impact on donor behavior. By optimizing the giving process, nonprofits can increase revenue, enhance user experience, and build trust with supporters.
At BCA, we focus on the intersection of data, design, and donor behavior to create strategies that work. Our team partners with you to refine every aspect of the donor experience, ensuring your campaigns drive measurable success.
What we offer:
This case underscores the importance of thoughtful design in boosting donor engagement and revenue. Whether you’re optimizing donation forms or rethinking your broader digital strategy, BCA is ready to help you unlock your campaign’s full potential.
Let’s get started — contact Brad Cecil & Associates today.
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