CASE STUDIES

GAIN VALUABLE INSIGHTS FROM OUR CASE STUDIES

Brad Cecil & Associates produces and curates tools, resources, and samples for nonprofits. View the most recent additions, browse by category or tag, or search for the specific information you are looking for below.
Case Studies

Case Study: Crisis-Ready Communications – Leveraging Data for Fast, Targeted Pivots

At BCA, we don’t just create campaigns; we build frameworks for donor trust and generosity. This case reflects how our team integrates creativity, data, and decades of experience to deliver tailored solutions for nonprofit success. By unifying messaging across channels and focusing on the donor’s experience, we help our partners achieve measurable results while deepening donor relationships.

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Case Studies

Case Study: Increasing Recurring Giving Through Strategic Email Design

Data-driven insights can be leveraged to refine campaign strategies and maximize donor engagement. This case study demonstrates how restructuring email design—focusing on hyperlinked text rather than clickable images—led to higher click-through rates and a significant increase in recurring gifts during a targeted campaign.

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Case Studies

Case Study: Simplifying Gift Arrays to Drive Higher Average Gifts

Our commitment to designing seamless donor experiences maximizes engagement and revenue. In this case, we tested the impact of simplifying the donation form’s gift array by reducing the number of options, ultimately driving higher average gifts and offering key insights into donor behavior.

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