Pivot: Capital Campaigning During Uncertain Times

In this webinar, Brad, Vickie, and Tracy talk about the unique aspects of launching a capital campaign in the midst of a major public crisis along with associated hurdles that impacted the project.

Their conversation dives into the evolution of the campaign’s messaging, increasing the fundraising goal halfway through the campaign, and how strategies were re-evaluated at crucial points throughout the campaign to see it achieve success.


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