A key element in any robust digital marketing strategy is social media, and Facebook Ads in particular. In 2019, ad impressions went up 33% according to HootSuite, which means that
Maximize your social reach with a high-functioning Facebook Business Manager account. We’ll give you the step-by-step to get everything set up and working smoothly…
Google Analytics is a free web analytics tool from Google that helps you better understand how your website is performing. You can evaluate several aspects of your website including where
Most organizations are familiar with Giving Tuesday, which has become a significant philanthropic event over the past several years. It was created in 2012 to encourage people to do good
We are excited to be a sponsor of the 2020 Southwest Regional Food Bank Conference February 6th and 7th hosted by the Houston Food Bank! Stop by our table or
When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team
#GivingTuesday is right around the corner! This year it falls on December 3, 2019 – are you ready? There’s much that goes into this one-day giving event including all the
How many times have you been almost ready to send your perfectly crafted email, but you’re stumped on the subject line? The subject line can make or break your success
Google Ad Grant is a great, free resource available to all nonprofits. When it’s working correctly, it can significantly increase traffic to your website. More traffic means more exposure for
There’s a good chance your organization has some pretty aggressive year-end fundraising goals. And while things are going well, December 31 is looming large and there’s still a ways to
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