At Brad Cecil & Associates, we explore innovative strategies to optimize digital fundraising campaigns. This case study highlights how introducing a lightbox pop-up on the homepage during a Summer Hunger campaign generated significant revenue and outperformed previous digital efforts.
Our team excels in creating strategies that drive immediate results while fostering long-term donor engagement. This case study highlights how refining website messaging with urgency and a clear call to action increased engagement and revenue during a critical campaign.
BCA specializes in refining email strategies to strengthen donor connections and maximize results. In this case, we tested whether integrating a compelling story into a solicitation email for a Summer Hunger campaign could increase conversion rates and generate more revenue.
Continuously refining strategies to help nonprofits achieve greater efficiency and impact is a hallmark of our work. This case study highlights how replacing a static image with a dynamic video in a Facebook ad for a Holiday Match campaign significantly reduced cost-per-click (CPC) and drove meaningful engagement.