28.5% More
clicks
43% Growth
in Revenue
At Brad Cecil & Associates, we specialize in creating strategies that drive immediate results while fostering long-term donor engagement. This case study highlights how refining website messaging with urgency and a clear call to action increased engagement and revenue during a critical campaign.
The nonprofit’s homepage banner played a vital role in the campaign’s success, but its original design lacked urgency and clarity. Without a compelling reason to act or a direct call to action, potential donors were less likely to engage. The organization needed a concise yet powerful way to capture attention and motivate action.
We implemented a targeted redesign of the website banner to align with two key principles:
Additionally, the messaging used this brief space to reinforce the case for support, emphasizing the tangible impact of donor contributions and why their gift mattered now.
The updated banner delivered measurable improvements in donor engagement and revenue:
By combining urgency, clarity, and a compelling case for support, the new banner effectively motivated donors to act.
This experiment reflects BCA’s commitment to delivering strategies that combine creative execution with data-backed insights. Our approach ensures every campaign element works toward achieving your goals.
For your organization this means:
At BCA, we go beyond recommendations to implement strategies that deliver real results. Ready to refine your digital messaging and boost your campaign’s impact? Let’s talk. Contact Brad Cecil & Associates today.
© 2022 ALL RIGHTS RESERVED
