Notable Growth
in revenue
Higher Average
in Gift Amounts
At Brad Cecil & Associates, we explore innovative strategies to optimize digital fundraising campaigns. This case study highlights how introducing a lightbox pop-up on the homepage during a Summer Hunger campaign generated significant revenue and outperformed previous digital efforts.
The Summer Hunger campaign homepage provided information about the initiative but lacked a direct giving prompt, potentially leaving donor interest underutilized. Recognizing this gap, we sought to test whether adding a lightbox pop-up could guide visitors toward immediate action, increasing engagement and donations.
We introduced a lightbox pop-up feature and designed two test variations to measure their effectiveness against the standard homepage experience:
The pop-ups were carefully crafted to align with the campaign’s tone, ensuring they were attention-grabbing without disrupting the user experience.
The lightboxes produced outstanding outcomes, validating their potential as a fundraising tool:
These results emphasize the importance of integrating actionable features like lightbox pop-ups to maximize engagement and giving.
This case highlights how a simple, strategic addition can transform donor engagement and revenue. By integrating features that prompt action without overwhelming users, nonprofits can significantly enhance their digital campaigns.
At BCA, we specialize in identifying and implementing strategies that elevate your campaigns and exceed your goals. From testing new tools to optimizing existing approaches, we’re dedicated to delivering measurable results.
What we bring to your organization:
This case demonstrates the effectiveness of lightbox pop-ups in driving digital fundraising success. Whether you’re exploring new digital approaches or enhancing your current campaigns, BCA is here to help you achieve measurable results.
Let’s build your next breakthrough — contact Brad Cecil & Associates today.
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