Acquiring donors is only the beginning—retaining them is where fundraising programs thrive. In his session at the 2025 Philanthropy in Action Conference, BCA’s Vice President of Client Service, Matthew Slay, explored how to identify donor attrition risks, implement proven stewardship strategies, and transition one-time donors into long-term supporters.
You can download a PDF of the slides from Matthew’s presentation here: The Art and Science of Donor Loyalty: Keeping Donors Engaged Beyond the First Gift – Matthew Slay.
