Using AI and Automation to Increase Donor Retention and Upgrades – Bryce Johnston

Budgets are getting tighter. Resources are limited. Hiring more staff is almost never an option. But in modern fundraising, donors expect more. – Personal communication. – Timely outreach. – Tailored content. How is an organization expected to keep up? And is it even worth it to try? At the 2026 Philanthropy in Action Conference, BCA’s Digital Strategy Director, Bryce Johnston, and Erik Tomalis of Avid teamed up to tackle how fundraising automation leads to major improvements in results. No more spreadsheets. No more manual number crunching.

You can download a PDF of the slides from Bryce’s presentation here: Using AI and Automation to Increase Donor Retention and Upgrades – Bryce Johnston.

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