At the 2025 Philanthropy in Action Conference, BCA’s Digital Strategy Director, Bryce Johnston, took workshop participants through how to understand key digital fundraising benchmarks, exploring which metrics matter most across ads, email, and donation pages, and how they impact fundraising success.
You can download a PDF of the slides from Bryce’s presentation here: Digital Fundraising Benchmarks: Key Metrics & Strategies for Success – Bryce Johnston.
