Current psychology research suggests that the average human needs to see the same image five to seven times to remember it. That’s a lot! What that means for our work in a fundraising campaign is designing touchpoints that visually speak to donors in a consistent and concise manner.
So, how do we create a consistent visual language to work from?
Our recent Quarterly Meeting was more than a planning session, it was a meaningful investment in our partners and in one another. Over three days, our team came together to
At BCA, we don’t just create campaigns; we build frameworks for donor trust and generosity. This case reflects how our team integrates creativity, data, and decades of experience to deliver tailored solutions for nonprofit success. By unifying messaging across channels and focusing on the donor’s experience, we help our partners achieve measurable results while deepening donor relationships.
Embedded in BCA’s culture is a commitment to regularly and rigorously reviewing strategies and the creative elements of our endeavors. This case study highlights how this discipline helped to revitalize donor engagement to produce meaningful improvements across several key metrics.
In this webinar, Bryce Johnston, BCA’s Digital Strategy Director, and Nathan Hill of Avid walk through how one nonprofit turned a common challenge into incredible growth by automating their donor
We understand that donor engagement begins long before someone writes a check or clicks “donate.” This case study demonstrates how our data-driven approach and the insights gained from thoughtful analysis can deliver value to organizations and guide strategic investment.
Acquiring donors is only the beginning—retaining them is where fundraising programs thrive. In his session at the 2025 Philanthropy in Action Conference, BCA’s Vice President of Client Service, Matthew Slay,
In her workshop at AFP’s 2025 Philanthropy in Action Conference, Vickie Mathews, BCA Senior Vice President, reminded session participants that successful fundraising starts with strong relationships, and those relationships begin
At the 2025 Philanthropy in Action Conference, BCA’s Digital Strategy Director, Bryce Johnston, took workshop participants through how to understand key digital fundraising benchmarks, exploring which metrics matter most across
In his workshop at AFP’s 2025 Philanthropy in Action Conference, BCA Founder and President, Brad Cecil, explored the philosophical, technological, cultural and demographic reasons behind the dramatic shift that’s occurring