Strategy

Turning Monthly Donors into a Community of Sustainers

At Feeding America’s 2026 Uniting Communities Philanthropy Conference, BCA’s Tim Entzminger co-presented a session with Foo Bank of Iowa and Terre Haute Catholic Charities Foodbank called Turning Monthly Donors into a Community of Sustainers that sparked great questions and conversations about the nature and future of monthly giving.

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Creating Design Cohesion

Current psychology research suggests that the average human needs to see the same image five to seven times to remember it. That’s a lot! What that means for our work in a fundraising campaign is designing touchpoints that visually speak to donors in a consistent and concise manner.

So, how do we create a consistent visual language to work from?

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