Email

What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something to discover which version performs best for your audience

As you make your list and check it twice, have you prepped your year-end emails? A year-end email series allows your supporters a final opportunity to make one last gift

When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team

How many times have you been almost ready to send your perfectly crafted email, but you’re stumped on the subject line? The subject line can make or break your success