In this BCA Quick Tip, Bryce Johnston, Director of Digital Strategy, addresses why having a good value proposition matters and how to create a clear, compelling statement that addresses “why”
This BCA Quick Tip highlights some digital strategies for Giving Tuesday and year-end campaigns. Bryce Johnston, Director of Digital Strategy, shares two practical strategies that can make a real difference
What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something to discover which version performs best for your audience
As you make your list and check it twice, have you prepped your year-end emails? A year-end email series allows your supporters a final opportunity to make one last gift
When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team
How many times have you been almost ready to send your perfectly crafted email, but you’re stumped on the subject line? The subject line can make or break your success
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