Introduction There are many factors in how and why your donors behave the way they do. For example, you may have noticed a decline in donations one quarter and over-performance
In this webinar Bryce and Jason talk about several ways you can up your digital fundraising game. They discuss how to help your year-end digital campaign stand out through emails,
What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something to discover which version performs best for your audience
In this webinar Bryce and Jason discuss how you can make small changes to your donation page and see significant improvement in response. Some of the topics they cover are:
A key element in any robust digital marketing strategy is social media, and Facebook Ads in particular. In 2019, ad impressions went up 33% according to HootSuite, which means that
The pandemic has made it difficult to gather impact stories, but not impossible. Here are some best practices for collecting stories in this important time.
Maximize your social reach with a high-functioning Facebook Business Manager account. We’ll give you the step-by-step to get everything set up and working smoothly…
As we’ve been discussing over the last couple of weeks, Donor-Advised Funds (DAFs) are a powerhouse of potential support (to the tune of $120 billion) that are already designated for
Google Analytics is a free web analytics tool from Google that helps you better understand how your website is performing. You can evaluate several aspects of your website including where
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