What is A/B Testing? A/B testing, also known as split testing, is essentially an experiment that compares two versions of something, in this example it’s email marketing, to discover which
We are excited to be a sponsor of the 2020 Southwest Regional Food Bank Conference February 6th and 7th hosted by the Houston Food Bank! Stop by our table or
Introduction There are many factors in how and why your donors behave the way they do. For example, you may have noticed a decline in donations one quarter and over-performance
As we begin the new year with a fresh set of goals, we at Brad Cecil & Associates are still celebrating the successes of 2019. The year ended on a
As you make your list and check it twice, have you prepped your year-end emails? A year-end email series allows your supporters a final opportunity to make one last gift
When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team
Almost every organization, at some point in their history, has significant needs that require a major fundraising campaign. Whether you are facing a capital, capacity or endowment campaign, the notion
#GivingTuesday is right around the corner! This year it falls on December 3, 2019 – are you ready? There’s much that goes into this one-day giving event including all the
Eek! It’s almost scary how fast year-end is coming… With fundraising fortune tellers (i.e. 2019 giving reports from respected sources) foreshadowing potential bad news for December again this year, there’s
© 2020 ALL RIGHTS RESERVED