Brand-Centric vs. Neighbor-Centric Communication
People give to change lives. Donors don’t give to brands—they give to make a difference. The organization is simply the vehicle that makes that possible.
Brad Cecil
Brad Cecil & Associates is a team of caring individuals devoted to helping your organization reach donors wherever they are. For 20 years we’ve helped foster new relationships and impact communities in powerful ways.
We love the unique characteristics of each organization we’re privileged to serve. That’s why we take a completely customized approach to strategy. From direct response to capital campaigns, we provide the expert guidance to take your fundraising to the next level.
You’re here to make a difference in the world — and we’re here to help.
For a nonprofit organization, donors are everything. From new donor acquisition to deepening long-term relationships and complimenting it all with online campaigns — connecting with your donors allows your organization to thrive.
Digital fundraising must be a key component in a nonprofit organization’s overall fundraising strategy. Our team of experienced digital fundraisers and marketers will allow you to meet your donors where they are through a comprehensive multi-channel strategy.
The ability to cultivate donors at every level of the giving pyramid is unique to our agency. Our dedicated team of professionals has the skill, experience and proven success to help our clients capture donors from $5 to $5 million.
You need a positive image and a strong message to motivate people to action. From concept, to copy, to design, to production, our custom creative makes your organization shine. Best of all, it produces unmatched results.
Our job is to inspire people to action to change the world.
– BRAD CECIL PRESIDENT / BRAD CECIL & ASSOCIATES –Enjoy our White Papers, Case Studies, and General Thoughts
People give to change lives. Donors don’t give to brands—they give to make a difference. The organization is simply the vehicle that makes that possible.
Current psychology research suggests that the average human needs to see the same image five to seven times to remember it. That’s a lot! What that means for our work in a fundraising campaign is designing touchpoints that visually speak to donors in a consistent and concise manner.
So, how do we create a consistent visual language to work from?
Our recent Quarterly Meeting was more than a planning session, it was a meaningful investment in our partners and in one another. Over three days, our team came together to