We partner with nonprofits to build innovative strategies that amplify donor engagement and maximize fundraising outcomes. This case study highlights how our integrated approach to email campaigns and Facebook ads drove significant revenue growth during a summer fundraising initiative.
This case study explores how changes to the layout of a donation page—including repositioning credit card fields and reformatting the gift array—drove a dramatic increase in conversions and revenue.
Data-driven insights can be leveraged to refine campaign strategies and maximize donor engagement. This case study demonstrates how restructuring email design—focusing on hyperlinked text rather than clickable images—led to higher click-through rates and a significant increase in recurring gifts during a targeted campaign.
Our commitment to designing seamless donor experiences maximizes engagement and revenue. In this case, we tested the impact of simplifying the donation form’s gift array by reducing the number of options, ultimately driving higher average gifts and offering key insights into donor behavior.
At Brad Cecil & Associates, we explore innovative strategies to optimize digital fundraising campaigns. This case study highlights how introducing a lightbox pop-up on the homepage during a Summer Hunger campaign generated significant revenue and outperformed previous digital efforts.
Our team excels in creating strategies that drive immediate results while fostering long-term donor engagement. This case study highlights how refining website messaging with urgency and a clear call to action increased engagement and revenue during a critical campaign.
BCA specializes in refining email strategies to strengthen donor connections and maximize results. In this case, we tested whether integrating a compelling story into a solicitation email for a Summer Hunger campaign could increase conversion rates and generate more revenue.
Continuously refining strategies to help nonprofits achieve greater efficiency and impact is a hallmark of our work. This case study highlights how replacing a static image with a dynamic video in a Facebook ad for a Holiday Match campaign significantly reduced cost-per-click (CPC) and drove meaningful engagement.
This BCA Quick Tip focuses on who to target when setting up Facebooks ads. Our Digital Marketing Specialist, Reiah Cruz, takes us through a series of considerations that will help
A key element in any robust digital marketing strategy is social media, and Facebook Ads in particular. In 2019, ad impressions went up 33% according to HootSuite, which means that
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