27% INCREASE
in revenue
19% Growth
in average gift
Learning, adapting, and innovating are core values at Brad Cecil & Associates. Embedded in our culture is a commitment to regularly and rigorously reviewing strategies and the creative elements of our endeavors. This discipline ensures every campaign, appeal, and direct response effort is intentionally crafted to resonate with today’s donors and inspire meaningful connections.
The Kansas Food Bank’s Growing Strong Families appeal was a strong performer for nearly a decade. When an appeal succeeds year after year, the instinct is often to change as little as possible. But after consecutive years of decline in both response and revenue, it became clear the appeal had lost momentum.
At BCA, we see this kind of challenge as an opportunity to refine, elevate, and reimagine. When an appeal no longer responds to incremental testing of package, design, or copy, the question becomes: What now?
That’s where we found ourselves with Kansas Food Bank. So, we worked with our partner to step back and ask broader strategic questions:
Revisiting these foundational questions can be healthy for any organization. The process not only strengthens a single appeal—it reconnects teams with mission, vision, and the heart of the work.
We initiated a full review of strategy and creative to ensure the campaign remained donor-focused and emotionally resonant.
To spark new thinking, we explored:
REIMAGINED FOCUS AND MESSAGE
The refreshed appeal centered on a new theme: Food is Medicine.
This narrative highlighted how the Food Bank, in partnership with local agencies and clinics, provides specialized produce and food boxes tailored to individuals with specific health needs.
Access to healthy food is essential to a thriving life. Demonstrating how the Food Bank makes that access possible created a compelling and timely message for donors.
Transitioning from Growing Strong Families to Food is Medicine revitalized the organization’s spring campaign, an outcome that reflects our commitment to learning, adapting, and innovating. By rethinking messaging, design, and strategy, we delivered a campaign that reignited donor engagement and produced meaningful gains over the past two years.
At BCA, we reinvigorate creativity across all channels by taking a thoughtful and strategic approach to idea development, testing new messaging, and embracing innovative design and package concepts. Staying nimble ensures every campaign reflects fresh thinking and forward momentum.
We’re energized by the opportunity to bring bold ideas and practical solutions to our partners that address challenges while aligning with mission and driving results. Our commitment is clear – to adapt, innovate, and deliver creative solutions that make an impact.
Here’s how we can support your organization:
This case reflects how our team integrates creativity, data, and decades of experience to deliver thoughtful, tailored solutions for nonprofit success.
Ready to get started? Let’s have a conversation — contact Brad Cecil & Associates today.
