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Case Study: Driving Digital Fundraising Growth Through Data Insights

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30% increase

in digital revenue

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152% increase

in cross-channel gifts

Introduction:

At Brad Cecil & Associates, we understand that donor engagement begins long before someone writes a check or clicks “donate.”  This case study demonstrates how our data-driven approach and the insights gained from thoughtful analysis can deliver value to organizations and guide strategic investment.

Challenge:

A regional food bank aimed to expand its digital fundraising program in FY25 and sought a data-driven approach to guide investment and strategy.

Approach:

Using Avid, our donor intelligence platform, we analyzed donor behavior and campaign performance to identify high-impact opportunities. By increasing spend and focus on both Direct Ask and Brand Awareness paid media campaigns, we tested whether deeper audience engagement would translate into stronger response and revenue growth.

Findings:

The food bank experienced a 30% increase in digital revenue compared to the same period last year. Several factors contributed to this success:

  • Stronger brand awareness and urgency: 69% more donors gave through the organization’s main donation page, likely driven by elevated visibility and mission relevance.
  • Paid media performance: Direct ask paid media ads saw a 120% increase in gifts.
  • Cross-channel lift: Direct mail pieces featuring donation URLs and QR codes saw a 152% increase in gifts, underscoring the power of integrated campaigns and providing donors with multiple giving opportunities.

Results:

With Avid’s real-time reporting and analytics, the team quickly identified which digital strategies delivered the most value. These insights enabled agile optimization — reallocating budget to top-performing ads and channels — resulting in sustained growth across digital fundraising efforts.

Impact:

This case highlights how actionable data insights can uncover the true drivers of fundraising growth. With a 30% lift in online giving and hundreds of new digital donors, the organization now has the confidence and clarity to invest strategically in the channels that matter most.

Why This Matters for Your Organization:

At BCA, we don’t just create campaigns; we build frameworks for donor trust and generosity. By unifying messaging across channels and focusing on the donor’s experience, we help our partners achieve measurable results while deepening donor relationships.

The BCA Difference

This case reflects how our team integrates creativity, data, and decades of experience to deliver tailored solutions for nonprofit success. From strategy development to execution, we partner with you to meet—and exceed—your fundraising goals.

Ready to transform your donor experience? Let’s start a conversation. Contact Brad Cecil & Associates today.

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