When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team
Almost every organization, at some point in their history, has significant needs that require a major fundraising campaign. Whether you are facing a capital, capacity or endowment campaign, the notion
#GivingTuesday is right around the corner! This year it falls on December 3, 2019 – are you ready? There’s much that goes into this one-day giving event including all the
Eek! It’s almost scary how fast year-end is coming… With fundraising fortune tellers (i.e. 2019 giving reports from respected sources) foreshadowing potential bad news for December again this year, there’s
I’m sure this happens to you all the time: You’re minding your own business online and are suddenly inundated with the same ad from website to website – an ad
How many times have you been almost ready to send your perfectly crafted email, but you’re stumped on the subject line? The subject line can make or break your success
Google Ad Grant is a great, free resource available to all nonprofits. When it’s working correctly, it can significantly increase traffic to your website. More traffic means more exposure for
The new Fundraising Effectiveness Project report is out and the news isn’t good: Donor count is down -5.8% from the same time last year Donated revenue is down -7.3% from
Current fundraising trends may seem like bad news, but with good strategy, you can create a sustainable future for your organization.
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