About Brad Cecil & Associates

Who We Are & Who We Serve

About Brad Cecil & Associates

Our History

Brad Cecil’s first job out of college was serving an international nonprofit organization based in New York. Fundraising and development were a part of his job description — it eventually became his passion.

From New York, Brad moved to Dallas to become an executive director with a nonprofit organization serving youth and families. After years of raising money for his own cause, Brad started helping other organizations improve their fundraising and donor communication. The successes he saw and his growing passion led to Brad Cecil & Associates.

Brad Cecil & Associates formed in 1998 to help organizations with their fundraising communication and organizational development. The company has grown into a staff of skilled specialists that now serve nonprofit organizations all over the country.


Our Leadership

Brad Cecil

Brad Cecil


Brad Cecil is the founder and president of Brad Cecil & Associates. As a career nonprofit administrator, Brad learned firsthand what motivates donors to support a cause, and he has built his company around this donor-focused approach to fundraising. In its 20 years of service to its nonprofit clients, Brad Cecil & Associates has helped organizations raise millions of dollars for their causes. Brad has nearly 30 years of experience with nonprofit organizations and has been a Certified Fundraising Executive (CFRE) since 1997. Brad continues to be involved as a high level strategist for all clients of Brad Cecil & Associates.
Lauren Tune

Lauren Tune

Senior Vice President

Lauren has been with Brad Cecil & Associates for 13 years and has served the company’s clients in several capacities. Together, she and Brad Cecil have grown the agency from two clients to two dozen, while maintaining the same level of exceptional service and results. Using her background in journalism to interview and photograph aid recipients, she has spent extensive time “in the field” giving her the opportunity to understand that the primary responsibility of a fundraiser is to inspire people and move them to action through the art of storytelling and making the ask.
Susan (Wilson) LaRoux

Susan (Wilson) LaRoux

Vice President of Client Service

Susan joined Brad Cecil & Associates as a tenured fundraising professional with more than 20 years of experience in developing integrated fundraising solutions resulting in significant revenue gain for the organizations she serves. She is an expert in direct response and excels at building and motivating teams to deliver exceptional service and results. Before coming to Brad Cecil & Associates, she most recently served in a director of development role in which she was responsible for all annual and capital fundraising. Her well-rounded fundraising experience makes her a perfect fit for Brad Cecil & Associates where she can help build strategies for clients’ needs in all areas of development.
Norma Madrid

Norma Madrid

Associate Creative Director

Norma has worked in the direct response industry since 1995 and served in numerous creative roles, including three years as a senior designer and seven years as associate creative director. She has consistently led creative teams to develop highly successful direct mail and multi-channel promotions in both English and Spanish. She is very skilled in developing and nurturing the relationship between art and copy to ensure the impact of the final product. Norma’s deep knowledge of direct response fundraising greatly influences the success of Brad Cecil & Associates’ client projects.
Vickie Mathews, C.F.R.E.

Vickie Mathews, C.F.R.E.

Lead Campaign Consultant

Vickie brings more than 10 years of capital campaign fundraising and nonprofit experience to Brad Cecil & Associates. She has provided nonprofit support through various roles, including Director of Marketing for a national museum and Capital Campaign Manager for a new national memorial. Her comprehensive and proven experience across individual, foundation, corporate and cause-marketing fundraising allows her to help our clients develop a robust strategy to reach major fundraising goals and change the lives of those they serve.

Our Team

Amy Allen
Amy Allen Copywriter
L.S.B. Data & Media Coordinator
Stefani Brown
Stefani Brown Production Manager
Brent Cecil
Brent Cecil Acquisition Data & Production Coordinator
Suely Cecil
Suely Cecil Office Manager
Joseph DeLuna
Joseph DeLuna Data & Production Coordinator
Midori Eng
Midori Eng Graphic Designer
Daryl Jochens
Daryl Jochens Account Manager
Katie Kinsley
Katie Kinsley Digital Production Specialist
Melanie Mohler
Melanie Mohler Graphic Designer
Megan Moran
Megan Moran Account Manager
Helen O'Connor
Helen O'Connor Capital Campaign Coordinator
Lianne Raices, C.F.R.E.
Lianne Raices, C.F.R.E. Account Manager
Tasha Reid
Tasha Reid Account Coordinator
Cristina Rios
Cristina Rios Account Coordinator
Zach Shirley
Zach Shirley Senior Graphic Designer
Lauri Sahab
Lauri Sahab Copywriter
Tom Stuck
Tom Stuck Data Analyst
Andrew Walker
Andrew Walker Account Coordinator

Our Fantastic Clients

All Faiths Food Bank
All Saints Health Foundation
Arkansas Food Bank
Arlington Life Shelter
Arlington Public Library Foundation
Austin Street Center
Broadway Baptist Church
Camp Thurman
Central Texas Food Bank
Chattanooga Area Food Bank
Child Study Center
Communities Foundation of Texas
DePelchin Children's Center
Food Bank of the Rio Grande Valley
Food Lifeline
Inter-Faith Food Shuttle
George W. Bush Presidential Center
Genesis Women's Shelter & Support
Harvesters Community Food Network
Irving Health Foundation
Kansas Food Bank
North Texas Food Bank
Northern Illinois Food Bank1
Northwest Arkansas Food Bank
Operation Kindness
Oregon Food Bank
Second Harvest Food Bank of Middle Tennessee
Shelter Ministries of Dallas
Tarrant Area Food Bank
West Texas Food Bank
Wichita Falls Area